Welcome to DiscoveryChannel.ca, the online home of Discovery Channel Canada and gateway to DiscoveryHD.ca, AnimalPlanet.ca, DiscoveryCivilization.ca & TravelandEscape.ca.

Our website is designed for knowledge seekers who want to dig deeper and understand more. We've created a gathering place for people who passionately want to stay informed about new ideas and the state of the planet.

Here are the highlights of our Discovery web audience:

• Over two-thirds of Discovery Channel Canada visitors are Adults 18-49, while Adults 25-54 also make up over 60% of visitors. Discoverychannel.ca offers clients strong targeting power for reaching these key demographics (skew index of 116 and 113 respectively).
  
• Visitors are balanced by gender with a very slight skew to males (53% of all visitors are male and 47% are female).
  
• In the most recent broadcast quarter our total amount of unique visitors has increased 45%, while the time spent per visitor has increased a remarkable 197%.
  
• On average there are over 230,000 unique visitors to DiscoveryChannel.ca every month, delivering over 900,000 page views and almost 600,000 video streams each month.
  
• Every single day over 10,000 Canadians access high quality Discovery video from discoverychannel.ca - over 350 hours of video is now available on-demand!
  
• DiscoveryChannel.ca visitors love fresh air and outdoor activities; they lead an active lifestyle and are excited by the possibilities presented by new technology. They are a group of people that enjoy entertaining friends, are a little extravagant, and are keen to use new products and services.
  

Sources: Comscore MediaMetrix, Discovery Channel Canada, 6 month averages on audience data (September 2008 to February 2009), broadcast quarters = Sept-Nov vs. Dec-Feb; Omniture, Discovery Channel, 5 month averages (October 2008 to February 2009) - total unique visitors, pages viewed and video starts; PMB 2008 RTS Survey - Visited DiscoveryChannel.ca, based on A25-54 and A18-49 English Canada